Benefits of Digital Advertising
We live in a more contemporary world than any other generation that ever existed because of the power of globalization provided to us by the internet to communicate, share and interact with people from any location in the world which is also part of the Benefits of Digital Advertising. It is overwhelming how the little things we do can easily go viral in a matter of minutes or hours without direction or limits to which it can go also how people can easily forget what happened a while ago.
It has been proven that the attention span of humans has dropped to a 12 Seconds period and will continue to drastically drop year by year. The impact of this attention span is that you only have about 12 seconds to grab someone’s attention with whatever you are marketing, selling and promoting before they move on to the next available catchy stuff they can lay their eyes on.
Over the years, advertising has been a bank-breaking experience to startups and mid-level businesses trying to compete with giants in the market space but all that has been taken away with the advent of Digital Advertising which has brought the customers closer to the business.
Considering the Benefits of Digital Advertising in your marketing plan is the biggest favor you will ever do for yourself as the results are fast, reliable and traceable. Choosing Digital Advertising for your marketing strategy over traditional advertising will not only make your business viral but will undeniably build trust for your business while also increasing your daily sales.
Ask yourself this question, “when was the last time you tuned to listen to radio program?”, when was the last time you bought newspapers and took your time to read every page on it (especially the adverts on the paper)?”. If your answer to this question is “Once in a While”, then be rest assured that this is also how it is for many others too.
Now, the reflection is, if many people do not often listen to radio programs, read newspapers or watch TV programs, why then should you spend thousands or even millions of your hard-earned money to place adverts on this medium of advertising?
Digital Advertising can present you a 100x more profitable way to advertise your business because, on Digital Advertising, you can target the specific audience for your product or business based on their location, age, gender, lifestyle, education, hobbies, jobs, career, and even their earnings. Thess are things traditional advertising cannot offer you. Digital Advertising provides you with many channels to which you can explore to maximize your sales, this includes; Social Media Marketing, Email Marketing, PPC, SEO, Search Engine Marketing, Direct Marketing and many more.
Some benefits of Digital Advertising
- Create and choose a target audience
- Track your advert results
- Brings you closer to your customer/audience
- Builds brand awareness
- Builds brand trust and reputation
- Cheaper than traditional advertising
- Target you prospect according to their demography
- Go viral within the shortest possible time frame
- You can easily create your brand’s community forum.
Success in business these days has gone beyond just have a good product, a good product cannot sell itself but good advertising can sell any product. Yes, it is good to advertise but Digital Advertising is your only choice as it gives you the opportunity to be where your clients/customers are…. Which is online on social media.